Colour and architecture should go hand in hand. So why do so many architects dismiss the importance of colour as mere decoration? Avoiding using colour means missing out on more than just its decorative capabilities.
Colour can have a profound psychological and physiological impact on users of the built environment. Therefore, colour can be used effectively to create more user-supportive environments through the purposeful application of colour.
Strategic use of colour has many benefits. Colour conveys messages of all kinds and performs a wide variety of functions such as setting a tone, conveying a particular style or image, guiding the eye where it needs to go, informing, organizing or warning.
Colour can be used to direct movement through a space. For instance, roll out a red carpet and people will walk along it. Research has shown that people will tend congregate in areas where there is colour in deference to areas where there is a lack of colour. We associate colours with emotions because often it is hard to say what we actually feel. Colours connect to our feelings in a memorable and unique way.